Can we create a world without slaves? I'd like to believe so. But this is going to require a lot more work than simply going around freeing the slaves we can find, putting their owners in jail, and sanctioning the countries for looking the other way. In order to eradicate slavery, we need to remove the global systems which allow people to profit off of slavery. This is going to call for a massive overhaul of the consumer systems.
This means that serious change needs to occur here in the US. Though in a previous post I insinuated that there was too much of a focus on the US in campaigns working towards stopping global slavery, I have since realized that organizations are hoping to raise awareness locally so that people can then broaden their lens and become concerned about global slave conditions. Americans are an important factor in this modern abolition movement because of the power of the American consumer. America is most likely the largest importer of foreign goods; if American consumers make it clear to corporations that utilizing slave labor to lower costs for both producers and buyers is not acceptable, producers will be less likely to support systems which condone slavery. This also includes sweatshop labor, for which workers might be paid, but which is a degrading labor system that exploits and then discards its unskilled workers as soon as their bodies have been damaged by the work they undertake. The only way to generate this consumer outcry, and possibly fuel boycotts or buycotts of certain products based on their use of slave or sweatshop labor, is to educate the American consumer public.
There are a number of organizations already working towards this goal (see previous blog post of resources for specifics). However, this news needs to become mainstream in order for consumers to fully embrace the fight against slave labor in distant places. Though celebrities and news corporations are not always the most trustworthy sources for disseminating information, they are effective tools for reaching wide audiences. If local news stations start carrying stories about the slavery in their own areas, viewers might become more curious about human trafficking globally. If Hollywood stars are willing to donate some of their millions to charities or groups who work to help slaves, even more people will become aware. Perhaps more accessible documentaries could be made, detailing how slavery starts, how the products that we use every day are possibly the products of slavery, and most importantly, how average people can help. Concerned people can always embrace the tools of democracy by lobbying politicians as well. There are outlets for information, and we need to take advantage of those in our globally connected multimedia world.
President Obama's 2008 election showcased the current power of grassroots campaigns--people who are bewildered by the seemingly overwhelming problems of our world right now are turning inwards, finding support amongst their neighbors and communities, and focusing on what they can change. While slaves in Africa or Asia seem to be a world away, by focusing on local efforts to raise awareness, people can instigate a grassroots campaign to stop global slavery. This campaign could even play off of the others that are blossoming right now: the urge to live sustainably, eat organically, reduce, reuse, recycle, and consciously leave this world as a better place for future generations can easily align with an effort to create true global equality. Companies could even start proclaiming that "no people were forced into slavery or sweatshop labor to make this product."
American Apparel is one company who has embraced this mindset; their motto is "American Apparel is an industrial revolution." Their vertical integration model ensures that the majority of the labor required to make their clothing happens in Los Angeles. Their website proudly explains, "The company operates the largest garment factory in the United States, at a time when most apparel production has moved offshore. With our recently opened stores in China, we are now selling Made in USA clothing in the largest consumer market in the world." American Apparel pays their factory workers wages they can actually live off of (more than $12/hr on average), gives back to the
community, supports environmental and immigration issues, and still manages to make a profit because consumers have shown that they value the things this company is doing.The Washington D.C. based organization Stop Modern Slavery also utilizes grassroots campaign tactics to raise awareness for the public. They organize a community walk to fund-raise and bring greater awareness to people in America's capitol.
Stop Modern Slavery also uses Facebook and other social media sites to raise awareness, by asking people to change their status updates to statements like "Think slavery ended with Lincoln? Think again. Slavery still exists. Call 1-888-3737-888 to report a tip."
While some of these tactics might seem gimmicky, the truth of the matter is that Americans require gimmicks in order to become interested in supporting a cause or movement. In order to combat the ignorance that multinational corporations would be glad to continue supporting, people need to rise up and rouse interest in any possible way. Different tactics might be more effective in Europe or other nations, but here in America we need to start doing our part to make this world a better place. Someday global conditions might change so that slavery is no longer a viable option because people stop valuing capitalist structures. Until that time, people need to use the tools of capitalism--boycotts and buycotts--to show corporations that they do not value practices which demean other human beings, exploiting an invisible many for the good of the ignorant but rich few.


